Designer and art director,based in Kuala Lumpur
I've spent eight years across agency, in-house and independent work, turning creative and business briefs into clear visual systems for consumer brands, agencies and Australian universities. I like working out what a brand needs to say before deciding how it should look.
Experience
- 2023 – now · Remote, Australia
Graphic Designer, Keypath Education
Design integrated campaigns and digital experiences for Australian university partners, including Melbourne Business School, the University of Melbourne, UNSW, Deakin University and Southern Cross University. Paid media, landing pages, email, decks, print and motion, each within a distinct institutional brand. I build design systems, templates and campaign toolkits in Figma, then support delivery across Drupal and Adobe Creative Cloud.
- 2023 – now · Kuala Lumpur
Independent Designer, Puhpowee Studio
Brand identity, packaging and campaign work for independent brands, including Mettle, Furmocare, Tul Kuffee and Gaia One. Freelance design for Pandan Social on Loop Earplugs and Thermomix.
- 2022 – 2023
Junior Art Director, Pandan Social
Developed creative concepts for pitches and integrated campaigns across social, digital, web and experiential. Presented concepts to clients and guided visual direction from first idea to final campaign.
- 2019 – 2022
Graphic Designer, Pandan Social
Designed brand identities, websites, social campaigns, paid ads and pitch decks for consumer and lifestyle brands. Built flexible content systems that kept brands consistent at the pace of ongoing social production.
- 2018 – 2019
Graphic Designer, Oddle
Created digital campaign assets and merchant advertising for an online food ordering platform.
Education
- 2015 – 2017
Bachelor of Creative Arts, Visual Communication Design
Deakin University, Melbourne
- 2012 – 2013
A Levels
Taylor's College Hartamas, Kuala Lumpur
Selected clients
Melbourne Business School · University of Melbourne · UNSW · Deakin University · Southern Cross University · Thermomix · Loop Earplugs · Mettle · Furmocare · Gaia One · Tul Kuffee · Reconnect & Recharge