Gaia One began as conservation packages at Tevana House Reef, a sustainable resort in South Sulawesi. As its ambitions grew, it needed an identity of its own: one that stood apart from the resort but kept its values of nature, holistic travel and sustainability. Its work happens in two places, restoring coral underwater and cleaning up on land, so the brand had to tell both stories.
Gaia One needed its own identity, distinct from Tevana House Reef, without losing the values they share.
The work happens underwater, restoring coral reefs, and on land, running clean-ups. An ocean-only brand would tell half of it.
The brand had to travel home with people, on merchandise and in their feeds.
Built from the ancient symbol for Mother Nature and split down the middle: coral on one side for the reef work, coconut palms on the other for the land work.
A custom "i" in the wordmark is shaped like a person, so every individual reads as part of the movement.
The direction was bold and purposeful, closer to a movement than a resort add-on. The palette mimics an iridescent coral reef shading into the deep ocean.
Ocean: the symbol starts from the ancient symbol for Mother Nature, reshaped to look like coral for the reef restoration work. Land: the other half is a coconut tree, for the trash clean-ups on shore. Logotype: the "i" in Gaia is a custom letter shaped like a person, so every individual can be part of the movement to restore and preserve Tanjung Bira.
Deep Purple, Deep Blue, Lilac and Turquoise, with a purple-to-turquoise gradient that shimmers like light through water.
T-shirts, water bottles, stickers and badges that turn visitors into ambassadors for the reef.
A feed built around live impact numbers: 333 coral fragments adopted and attached, and 3,707 diving minutes. The numbers do the persuading.
The identity is live across the dive shop, merchandise and social. On a visit to Tanjung Bira in 2025, I found the mark up over the door of Gaia One Boutique Diving, looking out over the reef it was drawn for.
